Why Is CRM So Important For Business Strategy In 2021?
CRM stands for Customer Relationship Management. Generally, it is a set of strategies, tools, techniques, and technologies that enterprises use to develop, retain as well as acquire customers. This tool helps businesses with marketing, sales, and service management. CRM software,...
Salesforce Implementation: 10 Steps To Make It Successful
Salesforce is arguably the most popular CRM (Customer Relationship Management) solutions provider in the current market. It has a range of cloud-based products/services comprising of Sales Cloud, Service Cloud, Marketing Cloud, Analytics Cloud, Community Cloud, etc. These services are...
5 Powerful Ways LinkedIn Acquisition Can Change Microsoft Dynamics CRM
A week ago, Microsoft Corporation (NASDAQ:MSFT) took a big step and made LinkedIn shareholders pretty happy by announcing the acquisition of LinkedIn for $26.2 billion. As one of the shareholders secretly confided to me, he’d had high hopes when...
From Customer to Brand Advocate: How to Generate Brand Loyalty
Gone are the days of the hot-shot, slick salesman strategy. In the current marketing climate, consumers are beginning to ignore blatant advertisements and have turned instead to social communities for product and business reviews. With this in mind, social...
Salesforce Aims To Integrate Conference Facility After DimDim.com Acquisition
Enterprise cloud computing company Salesforce.com has acquired web conferencing firm Dimdim.comfor $31 million. Salesforce plans to use the acquisition to bring new real-time communication capabilities to its Chatter collaboration platform, mirroring the proven Facebook model of combining collaboration and communication into...
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From Unicorns to Thrift Warriors: How Indian Startups Slash Appraisals in a Battle for Survival
In the wake of the Covid-19 pandemic, Indian companies, particularly the much-celebrated startup unicorns, have found themselves caught in...
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