brand loyalty

Are Android Smartphone Users Not As Loyal As Their iOS Counterparts?

In today's day and age, smartphones have become absolutely fundamental to our way of life, so much so that our smartphones have basically become an extension of our personalities. And just like personalities, different people appreciate different smartphone designs...
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TRAI’s OTP Delay Debate: A Double-Edged for Indian Digital Ecosystem and Consumers?

In a digital-first economy like India, One-Time Passwords (OTPs) are critical in securing transactions and online activities. With over...
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