brand loyalty

Are Android Smartphone Users Not As Loyal As Their iOS Counterparts?

In today's day and age, smartphones have become absolutely fundamental to our way of life, so much so that our smartphones have basically become an extension of our personalities. And just like personalities, different people appreciate different smartphone designs...

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A Big Blow To Amazon and Flipkart: CCI Investigation To Continue

Flipkart and Amazon continue to find themselves in hot water as their plea against the investigation that is being...