brand loyalty

Are Android Smartphone Users Not As Loyal As Their iOS Counterparts?

In today's day and age, smartphones have become absolutely fundamental to our way of life, so much so that our smartphones have basically become an extension of our personalities. And just like personalities, different people appreciate different smartphone designs...

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Zomato IPO: Gateway To A $50 Billion Valuation In The Next 5 Years?

Looks like Zomato IPO would be the talk of the town for months to come. With the online food...