Twitter

Twitter Inc was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams and launched in July of that year. Here are few interesting yet less known facts about the micro-blogging social networking service.

Company Name: Twitter Inc (NYSE: TWTR)

Founded Year: March 21, 2006; 12 years ago

  1. There are 14 oldest accounts on Twitter, active since 2006. All belonging to Twitter employees at the time, including Jack Dorsey (@jack), Biz Stone (@biz), Crystal (@crystal), Evan Williams (@ev). (S)
  2. In March 2018, Twitter is ranked as the 12th most visited website by Alexa’s web traffic analysis.
  3. Katy Perry is the first person to reach 110 million followers on Twitter, making her the most-followed person on the platform. (S)
  4. #NuggsForCarter is now the most Retweeted Tweet of all time, with over 3.42 million Retweets. (S)

  5. Twitter has 336 million monthly active users (MAU) as of Q1 2018. (S)

  6. On average, 69 million people in the US are actively using Twitter, every month. (S)

  7. Out of 336 million total MAUs, 267 million are international MAUs, while 69 million are US MAUs. (S)
  8. In Q1 2018, Twitter’s daily active users (DAUs) count grew 10% year-over-year, marking another quarter of double-digit. (S)
  9. With a total revenue of $665 million, Twitter posted its second consecutive profitable quarter in Q1 2018. (S)
  10. In Q1 2018, more than 86% of Twitter’s total revenue came from advertising.
  11. In Q1 2018, Twitter generated $575 million in revenue through advertising, that’s a 21% YoY growth. (S)
  12. In Q1 2018, a little more than 50% of Twitter advertising revenue came from the US, to reach $288 million. (S)
  13. In Q1 2018, Twitter has spent $123,346 thousand on Research & Development, compared to $128,728 thousand during the same period a year ago. (S)
  14. Over the last quarter, Twitter hosted more than 1300 live-streamed events, with nearly 80% of those streamed to a global audience. (S)
  15. Twitter has ended its first quarter of 2018, with $4.5 billion in cash, cash equivalents, and marketable securities. (S)
  16. On an average, people are +31% more likely to remember what they see on Twitter versus general online browsing. (S)
  17. The most popular emoji on Twitter is the ‘Face with Tears of Joy’ emoji. (S)
  18. On average, 75% of the emojis on Twitter are positive and 25% are negative. (S)
  19. Men are more likely to use 🤔, 💯, 👀, 😴, and 😎. (S)
  20. Women are more likely to use 😩, ❤️, 💕, 🙃, and 😘. (S)
  21. In line with general Twitter conversation, the emoji usage spikes at 9 pm. However, the usage of negative emoji dramatically increases in the evening. (S)
  22. The use of negative emojis averages at 22.5% during the day (6 am to 8 pm). (S)
  23. Between 8 pm and 6 am, the usage of negative emoji grew to 27.3% – an increase of 21%. (S)
  24. The average usage of positive emojis on Friday and Saturday is 77.7%, while on weekdays, it’s 76.2%. (S)