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For years, YouTube has been resolute in its position as the flip-side of television. Whether it's live streaming or binge watching, YouTube has been a digital media avenue which boasts off catering to over 1 billion users each day....

In the world where we are increasingly bombarded with advertisements and a push to read awful content, YouTube has come up with a novel solution, urging 'pay us and we'll stop it'. But, it's not that novel as Spotify has...