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Rising Opportunities In Mobile Advertising In India: $28 Million To Grab By 2013 [Analysis]

Mobile advertising is considered as one of the effective platforms that has ability to target unique subscriber. Due to effectiveness and unique targeting ability, mobile advertising revenue to mount up three and half times by 2016 compare to the present state. In mobile advertising revenue, BRIC countries such as India, Brazil and China are going to play vital role...

Is Marissa Mayer’s Endeavor To Turnaround Yahoo Creating Turmoil Inside ?

At present, Yahoo is struggling to regain its market share and arrival of Marissa Mayer at the company is like ‘a drowning man catches at a straw’. I think, the decision of Yahoo’s board to appoint Marissa as the new CEO was not a bad idea and I have already discussed how the new CEO could rescue the company...

How Yahoo’s New CEO Is Motivating Employees For Fast And Smart Work?

Last five years were really a nightmare for Yahoo; a half-dozen CEO came and left the company during this period. Finally, Yahoo's responsibility were entrusted under the leadership of Marissa Mayer on July 16, 2012. Previously, I have already described how Yahoo's new CEO could pull out Google's talent pool by leveraging its contacts.After being the CEO at Yahoo,...

How Marissa Mayer Could Pull out Google’s Talent Pool Toward Yahoo?

Undoubtedly, at present, Yahoo is going through rough patches. There have been a turmoil inside Yahoo to have a permanent CEO, almost half of dozen CEOs have left the company since the last five years. The search giant has recently announced Marissa Mayer as its new CEO and it's considered that Mayer is only the hope could bring the...

Will The Frequent Change Of ‘Driver’ – And The New CEO – Can Save Yahoo ?

Indeed, Yahoo's investors are beleaguered with turmoil for making permanent CEO, almost half-dozen CEOs have left the company since last five years. However, it has been speculated that the interim CEO "Ross Levinsohn" would lead the company, but it hasn't happened so. Yahoo is betting a hue on Marissa Mayer, a new CEO of the company.Marissa Mayer At GoogleAt present,...

Google Holds 92% Of Mobile Search Engine Market Share: Is There Any Viable Contender?

Mobile web traffic is continuously increasing worldwide and now, it accounts 10% of total web traffic.  Proliferation of mobile handsets across the world has forced online search giants to optimize their engines for mobile platform. However, online searching on mobile device is quite nascent compare to desktop searching.Market Share Distribution Of Search Engines On DesktopsAmong desktop search engines, Google...

The Good, The Bad And The Yahoo!

So the inevitable has finally occurred, Yahoo's CEO Mr Scott Thompson has been relieved from his duties and the company has a new CEO, Ross Levinsohn. That didn't take long, did it? Thompson's elimination in just over 5 months is further proof of the turbulent waters that the once dominant Yahoo Empire now finds itself in.Just for the record...

Will Mark Zuckerburg Be Forced To Charge Facebook Users !

Due to upcoming challenges, now Facebook might urge to get their paws on users for revenue. Analyzing the users in the Facebook and their habits, Facebook now introduced a strategy, according to which the users in New Zealand were proposed that their important post can be highlighted for a price of US$ 2. It is a trial test with different set of...

Yahoo Is Dying A Slow Death [Special Report]

The Internet business is about ideating and innovating constantly, not only to keep ahead of your competition but also to do the most basic of all things a business needs to achieve - survive in the long run. If you are having any troubles visualizing what I just said, look no further than Yahoo – an Internet giant which is...

Who Is The Real Copy Cat – Facebook Or Yahoo?

The tussle between Yahoo and Facebook over Patent issues is heating up with each passing day as both the companies have still not come to the point of intimacy. Yahoo is continuously threatening Facebook that it may be liable to take some stiff legal action against it if it not resolves the patent issue soon.Unfortunately, a twist arises in...

Yahoo Plans To Launch Own Publisher Ad Network In India !

In last half a decade India has emerged as the centre of attraction for many companies belonging to diverse industries. It has already emerged as the strongest software development hub globally and has leapfrogged global technology giants in various arms of technology like social media, e-commerce, mobile and advertisement. Keeping close eye over the growth in Indian territory, Yahoo...

Social Networking Sites May Face Ban In India For Obnoxious Contents

Rivalry between Web Giants and Indian Government is on its peak. It has taken a new face as Indian Government has green signaled to the prosecution of “21 Internet sites” which includes 10 foreign websites like Google, Facebook, Microsoft, Yahoo and YouTube. Even they have also been warned to face the ban, as done in China, if they fail...

Online Advertisement Industry 2011: CPC To Decrease But CTR Will Compensate

Online advertising market is growing at a rapid pace. In last few years numbers of online advertisers have increased by an exponential rate. Taking the view of the appreciation in online advertisement expenditures, a recent study was conducted which highlights that Social media titan Facebook accounts for near about 2.37 percent of the total advertising expenditure during fourth quarter...

Why Is Yahoo Highly Optimistic About Its New CEO Scott Thompson ?

At last the search for Yahoo Inc. Chief Executive Officer comes to an end. Company has assigned Scott Thompson as the New CEO who will take over the reign from the interim CEO Tim Morse on January 9th, 2012. Company was in search of New CEO after it fired Carol Bartz from CEO post in September last year.Currently, Yahoo...

Google, Apple, YouTube And Facebook: Top Brands Of 2011 [STUDY]

As year comes to an end let's have a close look at Top U.S. web brands, online destination for video and Smartphone devices published by Nielsen. In his report Nielsen highlights that Google resulted as the most viewed web brands in U.S. throughout the year, while Facebook has secured top position in social networks and blogs segment. In smartphones segment,...

Yahoo Is Considering To Sell Asian Assets To Strengthen US Operations

In last one year Yahoo has significantly lost its credibility in front of investors as well as market. By Q3 of this year, revenue had dipped by 5% year over year and its net earning reduced by 26 percent. Taking the view of loosing market credibility and share, company is considering to sell bulk of its valuable holdings in...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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