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Music Streaming Platforms In India: Gaana And JioSaavn Account For Over 50% Market Share!

The Times owned Gaana emerged as the top music streaming platform in India. It outpaced all peers by accounting a whopping 30% market share after garnering 150 million users in December 2019. According to the study, Gaana controlled around 30%...

Time To Face The Music: The War For The Indian Digital Music Streaming Industry Is Beginning To Heat Up

In case you hadn't noticed, India is in the midst of an unprecedented digital revolution. The events, that have transpired in the past two years, have culminated together to usher the world's second most populous nation into the digital...

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Competitive Pricing Strategies: No Secret But Execution Is An Art!

Pricing strategies are a reasonable choice of several price options (or a list of prices), aimed at achieving the...