In Asia it has never been easy for Merchants to accept the effectiveness of E-Mail marketing till last year. People still used to log-in to their Inbox for checking their emails and sending the replies. Scenario is no more same now. A recent survey conduced by e-Dilaog, a GSI Commerce Marketing Services division, reveals that 67 per cent of consumers in Asia-Pacific have made a purchase in a store or over the phone as a result of receiving a marketing email.
