Video

Twitter Video Ads Between 31 – 60 Seconds In Length Seize Greater ROI [STUDY]

The year 2016 was largely about video ads. Video ads not only set new trends over the year, but they also paved the way for more innovative advertising products and strategies across various digital platforms. In this regard, Twitter...

Facebook Is All Set to Revolutionise The Broadcasting of Live Video With 360

Facebook Inc. (NASDAQ:FB) is willing to take the competition to a whole new level, and the only way to get it done is by empowering users. In August 2015, for the first time, Facebook Live was launched for the...

YouTube Red: Is It Worth Each Penny You Spend Every Month ?

In the world where we are increasingly bombarded with advertisements and a push to read awful content, YouTube has come up with a novel solution, urging 'pay us and we'll stop it'. But, it's not that novel as Spotify has...

The Claim That Facebook Is Beating YouTube In Video Views Is Misleading ?

Facebook Inc. (NASDAQ:FB) had introduced a feature in the last quarter of 2006; sharing content (pics, video, news, blogs, etc.) from across the web. In the beginning, only a few websites partnered with Facebook in this campaign, including IDG...

Facebook Inc. (FB) Surpasses YouTube In Both Sharing Of Videos And Interaction Over Them [REPORT]

If a picture says a thousand words, a one-minute video is worth 1.8 million, say Forrester’s researchers! It is one of the most engaging ways to tell a story. Sharing video content with users has become one of the...

Stats Prove Facebook Inc. (FB) Is Affecting The Popularity Of YouTube !

If a picture says a thousand words, a one minute video is worth 1.8 million, say Forrester’s researchers! It is one of the most engaging ways to tell a story. Sharing video content with users has become one of...

Mobile Devices Account For 27% Of Online Video Viewing In 2014: Short Videos More Effective !

The rapid shift towards smart devices and bigger screens will bring a significant change in the way users consume online video content. By the beginning of 2016, more than half of online video viewing is estimated to be on mobile...

Apple Inc. (AAPL) iPhone 6 Leaked Just Before The Launch? [Video]

No offense, but I was expecting this and only from China! Just a day before the scheduled launch of Apple Inc. (NASDAQ:AAPL) iPhone 6 a new leaked video of iPhone 6 has surfaced. In the video a Chinese man...

Facebook Inc. (Fb) Video Marketing: 21 Second Videos Perform Best !

In recent times there has been a gigantic increase in the number of videos in the Facebook Newsfeed. This new digital mode of dissemination in a post increases the click-through rate by 96%, which clearly depicts its lucrativeness. But...

YouTube Video Influence 64% Of Consumers To Make Purchases !

More than ever social media platforms are changing the way we live and do things. Social media has a strong impact and influence on customers. More importantly, brands are using up social platform to engage users as their customers....
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Latest News

TikTok Oracle Deal: China is Not Happy

Beijing is not at all happy with how the TikTok-Oracle deal panned out! In...
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TikTok Oracle Deal: Confusion, Contradictions and Quest for Control

Another day Another verbal volley. TikTok Oracle deal saga continues. The tug-of-war with the back and forth statements surrounding...

5 Common IT Infrastructure Management Issues You Must Resolve Today!

Your IT infrastructure supports your entire operation, but there are many struggles departments have difficulty identifying and overcoming. One of the biggest...

TikTok Oracle Deal: No Technology Transfer, No Ownership, Rest All Is Fine

The brouhaha around TikTok and the US administration simply refuses to subside. In the ensuing see-saw of developments, ByteDance...

Tesla in Making Moves To Have Presence In India: Scope Of Electric Vehicles In The Country

The wait for seeing Tesla in India may get over soon. Indian citizens can now brace themselves for soon being able to...