Friday, January 18, 2019
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Tweets Drive TV Show Ratings !! [Study]

Tweets correlated to TV show ratings
Multi-screening is a well known trend now, especially in Twitter. Twitter users are accepting this site even when they are watching TV. It’s true that Twitter is grabbing TV viewers and ‘dual screen’ are seen extensively nowadays. In addition, TV viewers were 12x more likely to tweet regarding a TV show. And, 66% of its mobile users log in to this site...

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