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Men More Resistant To Location Tracking Than Women: But Receptive In Exchange Of Rewards !

The smartphone intrusiveness is crossing all the barriers in some of the developed countries like the US. The motivation to enhance their business at all costs have led the marketers to indulge into mobile location-tracking and keep the consumers informed about the latest offers, sales and other options nearby. However, almost half the consumers are not open to mobile...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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