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YouTube Launches “Merch Store” For Music Artists To Promote Their Merchandise

In past few months Google has shown acute interest in music industry. To concrete its presence, it has launched Cloud Service – Music beta - on May 30th this year. Today Company's online video arm – You Tube –...

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What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...