teens

Brands Must Pay Attention To Fast-Changing Digital World Of Teens [STUDY]

Figuring out the lifestyle and consumption patterns of the current teen demographic or the core of Generation Z is all the rage among marketers globally as they are all set to become major decision-makers in the coming years. It’s...

Teens, Smartphones, and the Elephant in the Room !

Smartphone is a brilliant piece of technology, so it’s no surprise to see teens, like us adults, in complete awe of it. Maybe that is why we didn’t see any real reason to worry over Pew Research Center’s report...

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Ola IPO: No Earlier Than FY23 To Make The Most of Electric Vehicle Hype

Excited by the historic response to Zomato IPO, many other Indian startup unicorns have started gearing up for IPO....