Figuring out the lifestyle and consumption patterns of the current teen demographic or the core of Generation Z is all the rage among marketers globally as they are all set to become major decision-makers in the coming years. It’s...
As numbers of Smartphones and Tablets are augmenting worldwide, the behavior of folks are also being affected--especially more among teen agers. A research analysis firm—Pew Internet & American Life Project—has revealed a comparative study of teens’ behavior towards mobile...