Friday, January 18, 2019
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STAR launches its shopping network channel; spends Rs 30 crore on studio

STAR CJ Alive has finally been launched after a long delay. Positioned as a premium home shopping channel, STAR CJ Alive is part of STAR CJ Network, which is a joint venture between STAR Group and South Korea's CJ O Shopping.To test the market, the network has been airing six-hour slots of home shopping on STAR Utsav everyday, since...

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