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Social Media Marketing: 91% of B2B Marketers Leverage Upon Social Media

Social Media is massively growing in its user base and it has transformed into the most cardinal component for marketing. Companies are leveraging themselves on Social Networking sites and making the best out of it by adopting new methods to achieve brand awareness and increase in their sales. 91% of B2B marketers leverage on Social Networking sites for content marketing....

Social Media Data To Drive Business Campaigns In 2013 !! [Study]

Marketers globally are continuing to spend more in terms of making surge of data produced by digital interactions with customers.According to a study by Infogroup Targeting Solutions and Yesmail Interactive, 68% of the respondents said they will increase data-related marketing spending in 2013 while, only 3% planned to decrease spending.Companies are also starting to realize the need for more timely use of...

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