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SMS Marketing Is Not Dead, It Has Just Become More Smart: Jay Sheth, CEO – mGage India [DDialogue]

Jay-Sheth-mGage-CEO
The explosive adoption of mobile phone and internet in India has given wings to mobile advertisers and brands who are always looking for clutter-breaking ways to attract potential buyers. With 1.17 billion mobile users in India, marketers have been bullish with SMS promotion since the advent of falling tariffs in the early to mid 2000s.For the last five years,...

With 19 Billion Messages Mobile Messaging Apps To Obliterate SMS Eventually [STUDY]

Free mobile messaging apps such as WhatsApp, Kik, Viber, WeChat and MessageMe are getting so popular mainly because they are cheaper than the alternative i.e. our very own cash cow- SMS and these messaging apps are eating away the Telecom operators SMS revenue.Unless you have been living in an isolated island this trend is not much of a  surprise....

WhatsApp To Ruin SMS In Coming Years?? [Study]

From 2011 itself there were predictions regarding the demise of the text message or SMS. The recent study about Whatsapp has proved that it would take over SMS throne in coming days. In 2011 the volume of SMS was still growing around the world, but the rate of increase was slowing down.Interestingly, the revenues for text messages in 2011 were...

Is India’s Decision To Ban Bulk SMS An ill-Fated Treatment For E-Commerce Industry ?

On August 19 of this year, the Indian government imposed a limit on bulk SMS messaging in order to reduce the spread of misleading and potentially dangerous information across the country. The restriction on bulk SMSes allows citizens to send just five messages at once for the next 15 days since its declaration on August 19 of this year....

The Explosive Growth Of Facebook And Google Is Proving Fatal For Mobile Carrier’s SMS Revenue !

Due to the exponential growth of social network titan Facebook and search engine deity Google, the future of the mobile SMS revenue is in jeopardy. It is obvious now a days that people are flocking over to Facebook and Google for day-to-day chatting or interaction. Gone are the days where people mainly depended on SMS to communicate, especially with the pricing...

Skype Go for IPO

Skype, a software company which allows people to call over Internet, has filed for IPO. Skype which was aquired by eBay in 2005 and later sold to private investors last year is all set to re-emerge as its own public traded company. A VoIP service provider which has filed with SEC for its first public offer is expected to raise minimum $ 100 million through IPO.

Check your hotmail on your mobile without Internet connection

Microsoft India has launched a new service that allows users of its Hotmail service to get email alerts on SMS. According to the company, the service also allows users to receive, read and reply to emails on SMS. The service also enables efficient viewing of emails by specifying the email address or domain from which one would like to receive alerts on SMS

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