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McDonald’s Brilliant Billboard Campaign: Leveraging over Smartphone’s True Reach

If you think that you are among the ones who have seen the best of interactive ad campaigns – offline and online both – this may blow your mind away, probably! Titan in fast food chain business, McDonald has recently triggered a campaign in Sweden through a digital but interactive billboard which is not only attractive massive crowd with...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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