Smartphone campaign

McDonald’s Brilliant Billboard Campaign: Leveraging over Smartphone’s True Reach

If you think that you are among the ones who have seen the best of interactive ad campaigns – offline and online both – this may blow your mind away, probably! Titan in fast food chain business, McDonald has...

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What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...