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Social Media Marketing in 2016: The Success Measures, Budget And Challenges [REPORT]

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About 2.2 billion internet users worldwide have already boarded social media platforms. This figure is expected to increase to 2.5 billion by the end of 2018. This makes social media as the most effective communication channel for brands as well as for every individual. Despite having such a powerful platform at their perusal, brands are yet to make use...

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