short form video

Indians Spend 5X More Time On Homegrown Short Video Apps Than Global IG Reels and YT Shorts [REPORT]

It's been more than a year since the most popular short-video app TikTok was banned in India. Surprisingly, within a month or two, TikTok lost all its 200 million Indian users to some emerging homegrown alternatives such as Mitron,...

TikTok Gearing Up For India Relaunch

TikTok never gave up on India totally, and this is quite evident from the fact that the company has been rejecting all the possible merger options even after getting banned in India last year. According to the recent media report,...

TikTok Has Lost 40% of India Market To Homegrown Apps

The ban of popular Chinese short-video app TikTok in India this June opened up a massive canyon in India's short-form video app market, sending users on a quest for the next best alternative. With almost 90% of Indian short-form video...

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CRED Valuation Soars To $4 Billion As It Raises $251 Million

The fast-growing Credit card payments company CRED has concluded a $251 million financing round and has boosted its value...