short form video

ShareChat Spent ₹7.4 to Generate Just ₹1 as Operating Revenue in FY23: Struggling to Grow in India’s Short-Video-Sharing Market

The ban on TikTok in India gave birth to many short-video sharing platforms, with ShareChat and Moj emerging as the nation's favourites. Mohalla Tech, the parent company of ShareChat and Moj, recently disclosed its financial performance for the fiscal...

YouTube Shorts is fast catching up with Instagram Reels in India: Records 3940% growth in 2022

When YouTube burst onto the scene in 2005, no one could have predicted the whirlwind it would create. Long-form videos became the kings of online content, captivating audiences with their lengthy narratives. However, as technology advanced and internet speeds...

India’s short-form video market is poised for a monetization boom by 2030: Creators set their eyes on $12 billion opportunity

India's short-form video market is rapidly growing with each passing year. This exploded growth is fueled by the country’s young and tech-savvy population. According to the recent report by Redseer Strategy Consultants, the Indian short-form video market is on...

TikTok Is Facing A Peculiar Challenge That Led Vine To Shutdown

With growth comes new and peculiar challenges. TikTok which once mocked Twitter for not being able to effectively deal with creators is now staring at a similar challenge that could prove to be disastrous. TikTok may have to change its...

Indians Spend 5X More Time On Homegrown Short Video Apps Than Global IG Reels and YT Shorts [REPORT]

It's been more than a year since the most popular short-video app TikTok was banned in India. Surprisingly, within a month or two, TikTok lost all its 200 million Indian users to some emerging homegrown alternatives such as Mitron,...

TikTok Gearing Up For India Relaunch

TikTok never gave up on India totally, and this is quite evident from the fact that the company has been rejecting all the possible merger options even after getting banned in India last year. According to the recent media report,...

TikTok Has Lost 40% of India Market To Homegrown Apps

The ban of popular Chinese short-video app TikTok in India this June opened up a massive canyon in India's short-form video app market, sending users on a quest for the next best alternative. With almost 90% of Indian short-form video...
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Google Invests in Flipkart: Gearing Up for Quick Commerce Battle

Flipkart, India's e-commerce major, secured a $300-$350 million investment from Google, positioning the tech giant as a minor investor....
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