short form video
India’s short-form video market is poised for a monetization boom by 2030: Creators set their eyes on $12 billion opportunity
India's short-form video market is rapidly growing with each passing year. This exploded growth is fueled by the country’s young and tech-savvy population. According to the recent report by Redseer Strategy Consultants, the Indian short-form video market is on...
TikTok Is Facing A Peculiar Challenge That Led Vine To Shutdown
With growth comes new and peculiar challenges. TikTok which once mocked Twitter for not being able to effectively deal with creators is now staring at a similar challenge that could prove to be disastrous. TikTok may have to change its...
Indians Spend 5X More Time On Homegrown Short Video Apps Than Global IG Reels and YT Shorts [REPORT]
It's been more than a year since the most popular short-video app TikTok was banned in India. Surprisingly, within a month or two, TikTok lost all its 200 million Indian users to some emerging homegrown alternatives such as Mitron,...
TikTok Gearing Up For India Relaunch
TikTok never gave up on India totally, and this is quite evident from the fact that the company has been rejecting all the possible merger options even after getting banned in India last year. According to the recent media report,...
TikTok Has Lost 40% of India Market To Homegrown Apps
The ban of popular Chinese short-video app TikTok in India this June opened up a massive canyon in India's short-form video app market, sending users on a quest for the next best alternative. With almost 90% of Indian short-form video...
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Edtech startup entrepreneur arrested for defrauding students to the tune of Rs 18 crore
The rise of EdTech startups in India is primarily driven by the increasing demand for online education and upskilling...
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