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Mobile Users 82% More Attentive Than TV Viewers for Ads [REPORT]

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The rise of the smartphone industry has steadily pushed the large screen TVs towards oblivion. A recent Facebook study suggested that users were more attentive and emotional while viewing ads on a smartphone than on a TV.Facebook Inc. (NASDAQ:FB) teamed up with SalesBrain, a neuromarketing agency, to conduct a study that involved participants, between the age of 18 and 49. The participants were...

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