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TikTok Has Lost 40% of India Market To Homegrown Apps

The ban of popular Chinese short-video app TikTok in India this June opened up a massive canyon in India's short-form video app market, sending users on a quest for the next best alternative. With almost 90% of Indian short-form video...

Indian TikTok Alternatives Fast Catching Up: App Install Grew by 155% [REPORT]

After the Indian government's ban on 59 Chinese apps including the widely popular short-video app TikTok back in early June, a huge space opened up in the short video social media market for local and global app developers to...

The Success Of TikTok Alternative Apps May Be Short-Lived [STUDY]

After the Indian Government, in a bid to take a stance against China, banned TikTok and 58 other Chinese apps, the popular short-form video app lost all its Indian users to Instagram and homegrown alternatives such as Mitron, Roposo,...

Instagram Reels In India: A Possible Death For The Indian Alternatives Of TikTok?

After the Indian Government banned the popular short-form video app TikTok along with 58 other Chinese-origin apps, many ‘homegrown’ or Indian-made Tiktok alternatives quickly emerged to fill the gap. Even though the growth spurt of these Indian apps such...

Surge In Video Consumption in India Has Triggered Investors Interest In Video Apps

The descent into a ‘new normal’ because of the coronavirus pandemic has given rise to a different pattern of consumer behaviour. During the lockdown, India started observing a huge surge in video consumption which has led to some very...

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Twitter Bounty Program Is Lucrative Enough To Pocket Few Thousands Dollars In A Jiffy

Twitter has come up with a new bounty program. Twitter bounty offer may not be as commercially lucrative as...