The ban of popular Chinese short-video app TikTok in India this June opened up a massive canyon in India's short-form video app market, sending users on a quest for the next best alternative.
With almost 90% of Indian short-form video...
After the Indian government's ban on 59 Chinese apps including the widely popular short-video app TikTok back in early June, a huge space opened up in the short video social media market for local and global app developers to...
After the Indian Government, in a bid to take a stance against China, banned TikTok and 58 other Chinese apps, the popular short-form video app lost all its Indian users to Instagram and homegrown alternatives such as Mitron, Roposo,...
After the Indian Government banned the popular short-form video app TikTok along with 58 other Chinese-origin apps, many ‘homegrown’ or Indian-made Tiktok alternatives quickly emerged to fill the gap. Even though the growth spurt of these Indian apps such...
The descent into a ‘new normal’ because of the coronavirus pandemic has given rise to a different pattern of consumer behaviour. During the lockdown, India started observing a huge surge in video consumption which has led to some very...
