report

At present, advertisers are focusing more on mobile advertising, compare to other traditional ways of advertising. As number of mobile handsets are ramping up, marketers have started planning how to entice a significant number of mobile users towards the...

In India, after TRAI's decision to chop off bogus mobile subscriber base in June last year, the number of GSM connections had continuously been declining till the end of December 2012. But it would be great news for every...

Being as world’s second largest mobile market, India is one of the highly focused countries for advertisers, marketers and businesses. Around 81% consumers aged above 16 years use a mobile phone and 84% of them use pre-paid mobile services....

Over the last couple of years, smartphones have seen staggering growth in emerging markets especially in India and China. In India, smartphones have now become one of the dominating trends. Till the end of last year, there were approximately...

It seems that Apple is finally heading towards striking gold in India – world’s second largest mobile market. According to the recent IDC report, sales of Apple devices – especially iPhone – have gone up by 400% in last...

In spite of explosive growth in mobile space, businesses are yet to realize Mobile apps’ contribution in e-Commerce revenue. Still, only 4% of total e-Commerce revenue is being generated by Mobile apps for businesses that own and maintain their...

A new study reveals that Social Media users in India are most committed towards Brands’ Pages on social networking sites, like Facebook. Nearly 81% of social media users in India, which were surveyed, said that they regularly check Brands’...

Days are gone when e-commerce industry in india used to be treated like a ‘man-with-a-plastic-bag’ who wants to touch and feel each and everything personally before reaching to his pocket. A latest report from Google India reveals that Indian...

Global Facebook advertisement spending is slowing increase. And the effects are clearly visible in 2013 after social media titan made its firm mobile presence in 2012. At the beginning it showed a sluggish entry to the mobile market section and...

The recent growth of Google+ and Twitter might be a trigger shocking fact for Facebook; especially when YouTube is also among the top networks and with combination of Google+, it could stand by the side of Facebook at flat...