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From being a source of entertainment to developing into a serious business, social networks have seen it all. They have developed to become a huge platform for the advertisers to meet their consumers. Advertisers are already investing in billions...

Brands today have to make data from social media inevitably a part of the marketing strategy. Every brand is aware that social listening is key to their success and profitability. Hence, brands are always listening social media and processing...

Over the last couple of years, Social Media as we know it has undergone a paradigm transformation, and apparently there is no single favorite. Like the old saying goes, “one size does not fit all”, and so is the...

Market researcher Gartner Inc. estimates in its preliminary results that the global PC shipment has declined by 5.2% in 1Q 2015 as compared to the year-ago quarter. A total of 71.73 million PC units were shipped in 1Q 2015...

We are living in an era of social networking. The addiction of 'sharing' everything via online social platforms has been fuelling the rapid growth of social media industry. A recent report from Strategy Analytics cites that the figure of total social media users...

Xiaomi, touted as "Apple of China", has been pushed to the second position by none other than the Cupertino Giant itself Apple Inc. (NASDAQ:AAPL) in China. According to the recent report by market researcher Kantar Worldpanel ComTech, Apple's smartphone sales...

After the advent of the smartphones and tablets, the modern workplace has gone through a sea of change. The most significant one is the advent of the BYOD or the Bring Your Own Device phenomenon. With BYOD, enterprises allowed...

India’s telecom and Internet market have been growing phenomenally for the last few years, especially with the introduction of low-cost smartphones and 3G/4G network. This has led to many Indians accessing data services on smartphones as well as on...

Social media giant Facebook Inc. (NASDAQ:FB) is in hot waters yet again as reports about its alleged breach of EU privacy laws surfaced on the web recently. Belgian Data Protection Agency (DPA) did a detailed research and concluded that Facebook tracks...

According to the recent data from research specialist Gartner, Inc. the worldwide devices shipments - that include tablets, PCs, mobiles and Ultramobile - will increase by 2.8% in 2015, reaching nearly 2.5 billion units. Unfortunately, this is the slowest growth rate the...