RedSeer

Advertisers Skeptical About ROI: Only 6-7% Growth in Digital Ad Spending For FY24

In today's digital age, advertising serves a pivotal role beyond the mere promotion of products and services; it is instrumental in building a company's brand, fostering trust, and establishing credibility. For numerous digital enterprises, advertising has evolved into a...

60% of hardcore gamers in India spend on in-app purchases: 3x times more than casual gamers

The Covid-19 pandemic has surged the number of gamers in India. As a result, companies like Disney, Netflix, and Microsoft have started focusing back on live-streaming gaming services for die-hard gamers in the last few years. These hardcore gamers...

Indians Spend 5X More Time On Homegrown Short Video Apps Than Global IG Reels and YT Shorts [REPORT]

It's been more than a year since the most popular short-video app TikTok was banned in India. Surprisingly, within a month or two, TikTok lost all its 200 million Indian users to some emerging homegrown alternatives such as Mitron,...

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to know. In a rare exception, one can safely use the term for the online food and grocery market, which borne of this...
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Latest News

Paytm’s Insurance U-Turn: From License Pursuit to Distribution Only

Paytm, India's fintech giant facing financial headwinds, has announced a strategic shift in its insurance business. In a bid...
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