In today's digital age, advertising serves a pivotal role beyond the mere promotion of products and services; it is instrumental in building a company's brand, fostering trust, and establishing credibility. For numerous digital enterprises, advertising has evolved into a...
The Covid-19 pandemic has surged the number of gamers in India. As a result, companies like Disney, Netflix, and Microsoft have started focusing back on live-streaming gaming services for die-hard gamers in the last few years. These hardcore gamers...
It's been more than a year since the most popular short-video app TikTok was banned in India. Surprisingly, within a month or two, TikTok lost all its 200 million Indian users to some emerging homegrown alternatives such as Mitron,...
Silver linings are clearly in short supply in the pandemic fuelled world that we have come to know. In a rare exception, one can safely use the term for the online food and grocery market, which borne of this...