When Nokia World 2010 is on, one can expect something similar when E7 was released and demoed lived very first tim. The 4 inch 'clear black' display really get your eyes as you would expect from AMOLED. The full QWERTY slider keyboard is packed into an incredibly svelte and attractive form factor. E7, running on Symbian 3, is betting big and expecting to counter Samsung & Apple in a formed manner.