Q2 2014

Three Of The World’s Top Smartphone Brands Are Chinese: Apple And Samsung Struggling To Keep Up!

The global smartphone race is now between Samsung Electronics Co Ltd. (KRX:005935), Apple Inc. (NASDAQ:AAPL) and an assortment of Chinese firms. As smartphone shipment size continues to swell in Asian and African countries, the local brands are gaining market share at the expense...

Apple Inc. (AAPL) Sold 43.7 Million iPhones In Q2 2014: Is The iPhone Central To The Apple Universe?

Apple Inc. (NASDAQ:AAPL) has announced its financial results for its fiscal Q2 2014, which ended on March 29, 2014. The results have beaten all expectations as the company posted healthy revenues and profits, despite the lack of any significant product launches...

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What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...