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Why Businesses Should Start to Create and Publish Podcasts

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The technology advancement has trigged the explosion in content consumption, especially of audio and video content. While video content is still pegged to high-speed internet connectivity, the adoption of audio content has been on the rise. This has helped Postcasts to become popular among the users. An estimated 67 million people listen to the podcast in 2017, approximately the same...

PODCAST MARKETING – A new paradigm for the internet era

Over the past century communication between organizations and their customers has changed drastically, which started from print, television, radio, phone and fax, and now the fastest medium yet, the Internet. The theory of Computer-Mediated Communication (CMC) has become a part of everyday life. Research has suggested that CMC is not neutral: it can cause many changes in the way people communicate with one another.

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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