podcast

Why Businesses Should Start to Create and Publish Podcasts

The technology advancement has trigged the explosion in content consumption, especially of audio and video content. While video content is still pegged to high-speed internet connectivity, the adoption of audio content has been on the rise. This has helped...

PODCAST MARKETING – A new paradigm for the internet era

Over the past century communication between organizations and their customers has changed drastically, which started from print, television, radio, phone and fax, and now the fastest medium yet, the Internet. The theory of Computer-Mediated Communication (CMC) has become a part of everyday life. Research has suggested that CMC is not neutral: it can cause many changes in the way people communicate with one another.

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