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Brands Fail to Deliver On Their Promise of Personalisation From Collected Consumers’ Data [STUDY]

consumers personalized experience
In the era of internet and smartphone where 'Data' is dubbed as 'New Oil', almost every brand is trying to capture as much data as possible of their customers. Be it their online shopping habits, time spends on apps, device preferences or places they shop, brands are leaving no stone unturned to peep into consumers' life - all in the name of...

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