personalisation

Personalization Is The Secret Sauce Behind A Successful E-Commerce Business

E-commerce personalization offers an exclusive experience to consumers by showing them product recommendations, content catered to their interests, and offers based on their browsing history, web cookie algorithms, purchases, and other types of personal information. Personalization enables a relationship...

Brands Fail to Deliver On Their Promise of Personalisation From Collected Consumers’ Data [STUDY]

In the era of internet and smartphone where 'Data' is dubbed as 'New Oil', almost every brand is trying to capture as much data as possible of their customers. Be it their online shopping habits, time spends on apps, device preferences or...

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NPCI Refuses To Ban Cryptocurrency Trades in India: Banks To Decide Their Individual Stance!

At a time when the fate of cryptocurrency acceptance hangs mid-air in India, the NCPI has made a massive...