OTT players

Decoding Netflix failure of keeping subscribers glued despite having extremely successful shows

Netflix has been dominating the global streaming market for the past decade. The market equations, however, are changing fast as everyone is maturing in the game and is fast catching up now. This is the most important takeaway from Netflix’s...

Netflix StreamFest Fun-Fest: Global App Installs Swell by 200% Week-Over-Week!

After what seems to be months of deliberation and biding their time to launch their next “experiment”, Netflix’s plans look to have borne fruit. With the 'StreamFest' hosted this past weekend (December 5 and 6, 2020), the California based...

Netflix Annual Marketing Expenses by Segment

The above graph represents the Netflix annual marketing expenses by segment, starting from fiscal 2010 to the recently completed year. The total marketing expenses of Netflix increased 11.9% year-over-year in 2019, to an all-time high of $2,652.5 million. Approximately...

Netflix Cash on Hand by Year: FY 1998 – 2020

The above graph represents the Netflix cash on hand by year, starting from the fiscal 1998 to the recently completed year. The company’s total cash on hand consist of actual cash, cash equivalents, and short-term investments. Netflix's total cash...

Netflix Advertising Expenses by Year: FY 2002 – 2019

The above graph represents the Netflix advertising expenses by year, starting from fiscal 2002 to the recently completed year. Netflix's advertising expenses during FY 2019 hit an all-time high of $1,879 million, up from $1,808 million in FY 2018....

Netflix Costs and Expenses by Quarter: FY Q1 2012 – Q1 2021

The above graph represents the Netflix costs and expenses by quarter, starting from fiscal Q1 2002 to the recently completed quarter. The company's costs and operating expenses include cost of Revenue, marketing expenses, technology and development expenses, general and...

Netflix Total Marketing Expenses by Year

The above represents the Netflix total marketing expenses by year, starting from the fiscal 2004 to the recently completed fiscal year. During the fiscal 2019, the OTT player has spent nearly 13.2% of its total annual revenue on marketing...

Netflix Net Income by Year: FY 1998 – 2020

The above graph represents the Netflix net income by year, starting from fiscal 1998 to the recently completed year. Netflix annual net income increased a strong 54.1% YoY in 2019, to an all-time high of $1,866.9 million. Growth in Netflix...

Netflix Quarterly Marketing Expenses by Segment

The above graph represents Netflix quarterly marketing expenses by segment, starting from fiscal Q1 2012 to Q4 2019. Netflix's total marketing expenses in Q4 2019 amounted to $878.94 million, worldwide. The video streaming giant has significantly increased its marketing...

Netflix Total Marketing Expenses by Quarter

The above graph represents the Netflix total marketing expenses by quarter, starting from fiscal Q1 2002 to the recently completed quarter. During the first quarter of 2020, the video streaming giant spent nearly 8.74% of its total quarterly revenue...
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