OTT platforms

The pandemic induced lockdowns and self-imposed house arrests led to Indian consumers increasing their screen time drastically. And that, in turn, helped over-the-top platforms such as Netflix, Hotstar, Amazon Prime, etc., log more watch hours and onboard new users. But,...

After Netflix, now Amazon Prime Video has rolled out their mobile-only plan to woo potential Indian smartphone users in the country. On Wednesday, Amazon India announced that their first mobile-only Prime Video Mobile Edition with a starting price of only...