OTT platforms

Netflix, Prime Video, Hotstar Thriving In The New Normal: Recorded 35% Growth In Unique Paid Users!

The pandemic induced lockdowns and self-imposed house arrests led to Indian consumers increasing their screen time drastically. And that, in turn, helped over-the-top platforms such as Netflix, Hotstar, Amazon Prime, etc., log more watch hours and onboard new users. But,...

Amazon Follows Netflix’s Footsteps: Launches Mobile-Only Plan for Prime Video Users In India!

After Netflix, now Amazon Prime Video has rolled out their mobile-only plan to woo potential Indian smartphone users in the country. On Wednesday, Amazon India announced that their first mobile-only Prime Video Mobile Edition with a starting price of only...

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Competitive Pricing Strategies: No Secret But Execution Is An Art!

Pricing strategies are a reasonable choice of several price options (or a list of prices), aimed at achieving the...