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Apple Inc. (AAPL) Falls Behind Google In Global Mobile Ad Impressions Market But Leads In Revenue In Q3 2014 [REPORT]

Arch rivals Apple Inc. (NASDAQ:AAPL) and Google Inc. (NASDAQ:GOOGL) bring no more surprises with their competitive market figures. The leaders in the revenue and mobile traffic don't seem to deter from their positions. As per the latest Q3 2014 released by Opera Mediaworks, Android...

Mobile Ad Impressions Market In India Recorded A Growth of 260% In 2013 – 2014 !

India has already been recognised as the worlds's fastest growing smartphone market, and is now proving to be a huge gold-mine for advertisers as well. Mobile advertising volume in India has grown the fastest in the world since July...

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What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...