Online videos

Surge In Video Consumption in India Has Triggered Investors Interest In Video Apps

The descent into a ‘new normal’ because of the coronavirus pandemic has given rise to a different pattern of consumer behaviour. During the lockdown, India started observing a huge surge in video consumption which has led to some very...

Digital Video Viewers in India by Year: 2017 – 2021

The above graph represents the number of digital video viewers in India by year. Interestingly, the country continues to witness a significant growth in the number of digital video viewers as the cheap data plans flood the market of...

Online Video Increases Consumer’s Understanding Of Brand Products By 74%. [INFOGRAPHIC]

Demand for online video content by information seekers is rising at an explosive rate across the globe. People love browsing for information in the video format due to better understanding and a more apt description of the required information....

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Competitive Pricing Strategies: No Secret But Execution Is An Art!

Pricing strategies are a reasonable choice of several price options (or a list of prices), aimed at achieving the...