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The Sales Strategy of OnePlus Is Shattering Customers’ Confidence

In the fast-changing world of technology, users are believed to be open to adopting the new products with a shorter upgrade cycle. However, to maintain a balance between customers' satisfaction and new market acquisition, brands make cautious moves to avoid...

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Amazon’s New Strategy To Crush Walmart: Thinking Out Of The Box

Amazon’s latest move to beat Walmart is sneaky and out of the box. The...

Name Checked: BigBasket’s Rap On Daily Basket Tantamount To Bullying?

Whatever you do, don’t all put your ‘names’ in one ‘big’ basket? Get the hint? In a rather unfortunate...

Will ASCI’s New Guidelines Disrupt The Influencer Marketing Space?

Yesterday, the Advertising Standards Council of India (ASCI) released a new set of draft guidelines for social media influencers and called for...

Leading The ‘E’V Regime: Amazon India’s Double Act With Mahindra Electric

When two behemoths in their respective market come together, expect the unexpected! Amazon India and Mahindra partnership unlocks the door of opportunities...

Bharti Airtel And Qualcomm Team Up Counter Jio In War Over 5G in India

Bharti Airtel has finally got a strong team player to counter the plans of Jio to dominate the 5G market of India.