Nook Tablet

Microsoft Is Teaming-Up With Barnes & Noble To Bring World Class Reading Technology : [Report]

Recently, Barnes & Noble  sponsored an event to discuss about the launch of its Tablet in non-US markets. Previously, I have described why the company should not launch its Tablet in the non-US market. The reason is quite obvious that...

Should Barns & Noble To Launch Its Nook Tablet In Non-US Market

Barns & Noble introduced its Tablet "Nook" in Q3 last year, and however, succeeded to grab a meager portion of market. But, its market share had declined after advent of  low-price Amazon's Kindle Fire in the market in Q4...

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What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...