Nokia is all set to replace sitting Chief Executive Officer Olli-Pekka Kallasvuo, who has been failed in an attempt to stay in smartphone competition to Apple and Samsung in the last few years, with Stephen Elop who has proven track record in Microsoft Corp. However, the new path way for Stepehen is not going be a cake walk as Nokia has filed all and lots of expectations and handed over to him already to execute.
To commemorate cell phone manufacturer Nokia's 15th year in India, Red FM devised an innovative activity. The radio station created a record of sorts by having the maximum number of live callers on a single day airing on Red FM's network of 47 stations across India. A countdown promo for five days culminated in the activity which took place on the d-day.The promo encouraged listeners to share their Nokia moments on Red FM on that day. And finally on July 30, 2010, all the 47 radio stations of Red FM celebrated Nokia Day for 17 hours at a stretch and Red FM's popular tagline, “Bajaate Raho”, was changed for the day to Nokia's tagline, “Connecting People”.
Mobile market is blowing so the competition. All major companies are struggling to rule the market anonymously. Undoubtedly Apple has left others behind, if not beaten, with its flagship product iPhone. Dethroning Apple's iPhone may be too big to chew for few old market leaders like LG & Nokia, who are struggling to find the pace in the market now.