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Users Are More Likely To Search Maps On Their Smartphone: Map Searches On Desktop Dropped By 34% On Top Five Search Engines

Finally, Apple has jumped into the Maps market and its mapping app is on the hand of iPhone 5 owners. On the other side, Google has already proven itself in mapping space and it's far ahead of Apple in...

Nokia Claims To Have Better Mapping App Than Apple: But, Why Google Is So Fervent To Build Map App For iOS?

Of course, there is only the buzz around about Apple's new iPhone. With its own new mapping app creation, the company replaced Google Map from its latest iOS 6 version. Now, the product is finally on the users' hand,...

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What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...