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Majority Of Mobile Shoppers Still Research Products Through Mobile Browser Rather Than Apps !!!

It’s true that majority of companies are working on their native mobile apps for better user experience, but somehow, mobile shoppers are still reluctant to use these apps for online shopping. However, the trend of 'using native app' for mobile shopping is still nascent in emerging markets, but interestingly, majority of mobile shoppers even in matured markets like the...

Mobile Web Is Still Dominating Over Mobile App: 76% M-Commerce Solutions Are Being Accessed Using Mobile Web

Increasing number of smartphones and tablets has changed the global scenario. Now, m-commerce has become a major threat for bricks-and-mortars stores. Worldwide 32 % of smartphone users spend $1-20 per month on m-commerce, followed by 12% those spend $21-40 per month on m-commerce. Besides, m-commerce revenue is expected to hit $11.6 billion this year, up by 73.15% compare to last...

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