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Brief
India’s short-form video market is poised for a monetization boom by 2030: Creators set their eyes on $12 billion opportunity
India's short-form video market is rapidly growing with each passing year. This exploded growth is fueled by the country’s young and tech-savvy population. According to the recent report by Redseer Strategy Consultants, the Indian short-form video market is on...
Brief
TikTok Has Lost 40% of India Market To Homegrown Apps
The ban of popular Chinese short-video app TikTok in India this June opened up a massive canyon in India's short-form video app market, sending users on a quest for the next best alternative.
With almost 90% of Indian short-form video...
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Latest News
India’s Top 3 IT Firms Let Go 65k Employees in FY24: Is Automation the Culprit?
Tech industry layoffs post-Covid have been a major concern, affecting white-collar employment in India. This trend isn't confined to...
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