music streaming

Isn't it surprising that despite India's immense population and rich musical heritage, local music streaming companies have consistently struggled to understand and cater to consumer preferences? This disconnect has led to their failure to attract and retain music lovers,...

Spotify, the reigning titan of music streaming, boasts a staggering army of over 515 million monthly active users, with 210 million of them gladly paying for the premium experience. However, behind this musical empire lies a tumultuous tale of...

The global e-commerce giant Amazon.com, Inc. (NASDAQ:AMZN) has upset the biggies of the music industry as one of its acquisitions have been reported playing hooky with licensing rights. Last Thursday, major rights holders of the music industry wrote a...

And there goes Spotify on a tirade against Apple. Again! The launch of Apple One has certainly ruffled a fair few feathers and the Swedish based online music streaming app has certainly pulled no punches in taking an exception to...

The above graph represents the global music streaming paid subscriptions by brand share in CY 2019. The Global online music streaming subscriptions grew 32% YoY in CY 2019, to reach 358 million subscriptions. Spotify once again secured the top spot...

Just a week ago when Spotify made its much-awaited India debut, little did anyone knew how exactly the market is going to react to the world's largest online music streaming platform. In less than a week, the eye-popping response...

In case you hadn't noticed, India is in the midst of an unprecedented digital revolution. The events, that have transpired in the past two years, have culminated together to usher the world's second most populous nation into the digital...