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Apple iOS Is Losing Ground to Android In Mobile App Advertising Industry [STUDY]

mobile app eCPM on Andorid and iOS Q4 2016
We seem to have reached a crossroad in the battle for mobile platform dominance. For years now the two major players, Google's Android and Apple's iOS have been fighting it out, with Android commanding the lion's share of the market. According to a recent report from Gartner, Android commanded 81.7% of the smartphone shipments share compared to iOS's 17.9%...

To Increase Advertising Revenue, Video Content Publishers Must Focus On iOS Devices !

Global adoption of mobile video is all time high; Thanks to constant improving network infrastructure and lowering data cost. But are video content publishers able to leverage upon such growth for significant gains? Probably not ! A recent study revealed that Apple iOS is controlling nearly 60% of mobile video viewers against 32% by Android. In fact, iOS users...

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