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Apple Inc. (AAPL) Falls Behind Google In Global Mobile Ad Impressions Market But Leads In Revenue In Q3 2014 [REPORT]

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Arch rivals Apple Inc. (NASDAQ:AAPL) and Google Inc. (NASDAQ:GOOGL) bring no more surprises with their competitive market figures. The leaders in the revenue and mobile traffic don't seem to deter from their positions. As per the latest Q3 2014 released by Opera Mediaworks, Android maintained its lead over iOS in mobile traffic market with 57.6% share, a rise of 8% from the previous quarter....

Mobile Ad Market In India For Q3, 2013 : Mobile Websites Win Over Apps, Apple Doesn’t Exists!

Smartphone shipment is estimated to reach 1 billion in 2014 while sales of feature phone are dipping. That’s the global phenomenon but in India the scenario is apparently the exact opposite. According to the latest report from InMobi on Mobile Advertising Market Q3, 2013, Smartphone users are still confined to old school device usage and mobile website is predominantly...

24% Mobile Campaigns Targeted M-Commerce In Q3 2012: Android Leads In Ad Impressions [Report]

Mobile platform has continuously been gaining the attention of marketers. Now, a significant number of advertisers are targeting at the platform for such advertising purpose. According to a recent report from Millennial Media, containing Mobile Marketing Statistics of Q3 2012, telecommunication was at the top in terms of global advertising verticals. The term 'vertical' has been referred for the classification...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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