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The Growth of OTT: Blip in the Radar Or a Real Threat to Traditional TV?

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People are attached to their smartphones way more than they're to any other gadget. In fact, the average person checks their smartphone 85 times a day and spends more than 5 hours a day on their pocket companion. As smartphones have evolved through the years, so has the interaction times of the users with their device. We now stand at...

Mobile Devices Account For 27% Of Online Video Viewing In 2014: Short Videos More Effective !

The rapid shift towards smart devices and bigger screens will bring a significant change in the way users consume online video content. By the beginning of 2016, more than half of online video viewing is estimated to be on mobile devices, therefore, it's a high time when online video publishers must adopt mobile-first strategy to ensure a sizable number of views and...

Apple Inc. (AAPL) iOS Users Consume More Short Duration Video: Mobile And Tablet Video Viewing Rose By 532% Since 2012 !

The trend of watching videos on mobile phones and tablets is not here to stay but to grow in leaps and bounds. Though connected TVs are the most favoured medium, smartphones and tablets are fast catching up. According to Ooyala Global Video Index Q1 2014, majority of videos delivered for mobile devices are watched on Apple Inc. (NASDAQ:AAPL) products,...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...