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59% Of Users Worldwide Are Comfortable With Mobile Web And App Advertisements: [Report]

Mobile advertising is now among the most preferred ways to connect with wider audiences. Just two months before, Gartner reportedly estimated that the mobile ad expenditure would touch US$11.4 billion figure by the end of this year, up from $9.8 billion in 2012. More importantly, the revenue from mobile ads is estimated to surpass $24.6 billion figure in 2016.Undoubtedly,...

Global Mobile Media Consumption: 32% People Typically Go Online Via Mobile Phones [Report]

Now-a-days, mobile devices have become one of the integrated parts of global media consumption. The prevalence of smart devices (smartphones and tablets) has opened an opportunity for marketers to connect advertising to the physical world. Mobile search has continuously been increasing over past few years; the search spend on mobile device grew up 250% Y/Y in Q2 2012. At...

Mobile Ownership Trend In BRIC Markets: Mobile Advertising Revenue In 2013 To Surpass $4.86 Billion In Asia pacific And Japan

As number of smartphone and tablet is ramping up, we could easily predict that the mobile advertising revenue in 2013 is going to create a new history. Interestingly, the demand of smartphones and tablets has continuously been increasing since the last couple of years even in the emerging markets. Before going further, we must know the mobile ownership trend in...

Global Smartphone Market To Get Over With A CAGR Of 37% In 2010-2016: Asia-Pacific Leads With 44%

Undoubtedly, demand of smartphone is continuously increasing day-over-day. According to a market research firm— Millennialmedia—one third of the world’s population will have smartphone by 2016, growing with compound annual growth rate of 37%. Asia-Pacific shows off highest (44% ) CAGR in 2010-2016, while the growth rate in North-America is just 20%. However, Europe, Middle-East and Africa (EMEA) are expected...

Global Youth Dominates in Mobile Internet and Messaging Trend [Report]

Global mobile market is surging and young people have exponential say in that. As per a new report, published by Neilson, young people around the world are the biggest contributors in mobile technology market share, though how they do so tends to vary by both location and gender.According to the report, China holds the supreme position in the mobile...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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