Now-a-days, mobile devices have become one of the integrated parts of global media consumption. The prevalence of smart devices (smartphones and tablets) has opened an opportunity for marketers to connect advertising to the physical world. Mobile search has continuously...
Apple and Google are currently fighting neck-to-neck with each other in mobile battlefield. Undoubtedly, Google's Android is now clear winner in both segments--smartphone and tablet--in terms of shipments. But Apple's iOS is ahead of Android in terms of mobile...
