Tag: mobile internet

The mobile data consumption in India is growing at the unprecedented rate. The tug of war between telecom providers has resulted in a massive drop in data rates. Consequently, mobile phone users are consuming a lot more data on daily basis than ever before. The availability of high-speed data connectivity is one of the primary reasons behind exploded data...

We live in an era of technology defined by convenience, accessibility, and perhaps most of all - mobility. Traditional digital platforms are rapidly being outmoded by more mobile solutions in more portable packages. With the increased proliferation of modern cellular technologies and the smartphone revolution well and truly under way, we see an unprecedented shift towards mobile to satisfy...

With regard to the different ad formats used in the mobile sector, mobile display ad format is turning out to be the single biggest category of ads, and is expected to remain so throughout the next five years. According to the latest projection report from eMarketer, mobile internet ad spending will account for 20.2% of all digital ad spending in Asia-Pacific and...

According to a recent survey conducted by Pew Research, cell phone penetration in the US stands at 91% and nearly two-third (63%) of these use their phone to go online. This results in 57% of american adults using mobile internet. However, one-third of these mobile internet users make use of their cell phone to access internet mostly; 34% of...

Apple and Google are currently fighting neck-to-neck with each other in mobile battlefield. Undoubtedly, Google's Android is now clear winner in both segments--smartphone and tablet--in terms of shipments. But Apple's iOS is ahead of Android in terms of mobile internet engagement. Apple Mobile Internet Traffic Dropped Significantly As per a web analytic company--StatCounter-- more than a quarter (25.86%) of global mobile...

Last year, slew of high-end smartphones were launched by variant vendors across the world. Apparently, 700.1 million smartphones were sold in 2012, up from 490.5 million a year ago. Furthermore, there would be 1.4 billion active smartphones by the end of this year. As number of smartphones are ramping up day-over-day, we have tried to find out worldwide smartphone consumers behavior...

India is the world's second largest country in terms of mobile subscription, despite internet penetration in the country is not up-to-the-mark. In March 2012, India had around 23 million wired Internet subscribers and among all, 14 million had broadband connections. However, wired internet subscribers increased by 3 million in March 2012 compare to a year ago, whereas broadband connections mounted up...

The outline of rural India is rapidly changing day-over-days and now users are more relying on internet for entertainment and education purposes. It’s true that number of internet-enabled mobile handsets have continuously been increasing since last couple of years. According to a latest report from Internet and Mobile Association of India (IAMAI), there are 38 million claimed internet users...

There has always been a linger discussion about how mobile internet is going to devour the markets of some other traditional media sources like TV and newspaper. Users are more willing to read newspapers on their mobile devices. Users' engagement on the mobile devices is increasing with the galloping pace day-over-day. At present, mobile handset owners are more likely...

Previously, we have discussed how mobile web traffic is growing year-over-year. A strong penetration of Smartphone worldwide has plunged the PC web traffic in the last couples of year. A recent report from Pingdom has revealed that mobile devices are currently accounting just 10% of all internet usage worldwide. The report has depicted that mobile web traffic in Asia...