Mobile advertising

As penetration of smart devices (smartphones and Tablets) is ramping up, the trend of advertising is shifting to mobile platform. Now, 'Retail & Restaurant' brands are more focused on mobile advertising campaign in order to grab the attention of...

Digital Content industry is being driven by online advertisements largely and Operating Systems (OS) have got a major influence over advertisement revenue coming from online Ad impressions and clicks; we know it as eCPM and eCPC respectively. Interestingly, besides...

As numbers of mobile handsets are increasing in India, with similar fashion, opportunities in the mobile advertising are also augmenting across the country. Now-a-day, paid search and SMS are being used by marketers to reach at the doorstep of...

Mobile advertising is considered as one of the effective platforms that has ability to target unique subscriber. Due to effectiveness and unique targeting ability, mobile advertising revenue to mount up three and half times by 2016 compare to the...

In 2011, mobile media revenue--consumers spending on media contents, apps and services on their mobile devices-- first time surpassed $100 billion figure worldwide.  A research analysis firm—Strategy Analytics—has reportedly stated that the consumers mobile media is going to surge...

Undoubtedly, mobile traffic is continuously increasing with galloping pace worldwide. Earlier,  Chitika Insights Study reported that mobile traffic increased by 35% until March 2012, within a year period. According to a recent report,  majority of users (53%) are owning...

Microsoft’s Windows Phone 7 is, apparently, gaining traction among mobile users as the monthly ad impressions from Windows base mobile handsets have increased by 92% month-on-month. However, the overall mobile ad impression market share of Windows OS is mere...

The two tech titans are increasingly clashing in areas such as smartphones and PC operating systems. The details Jobs provided about Apple's mobile ad service at the company's developers' conference on Monday hinted at a growing threat to one of Google's key business opportunities, analysts said.