Mobile advertising

Mobile Advertising Statistics: Apple iOS Makes Publishers 2x Richer Than Android, Finance And Games Ads Generates More Revenue !

Digital Content industry is being driven by online advertisements largely and Operating Systems (OS) have got a major influence over advertisement revenue coming from online Ad impressions and clicks; we know it as eCPM and eCPC respectively. Interestingly, besides...

Mobile Ad Spending In India To Reach $50 Million In 2013 [Report]

As numbers of mobile handsets are increasing in India, with similar fashion, opportunities in the mobile advertising are also augmenting across the country. Now-a-day, paid search and SMS are being used by marketers to reach at the doorstep of...

Rising Opportunities In Mobile Advertising In India: $28 Million To Grab By 2013 [Analysis]

Mobile advertising is considered as one of the effective platforms that has ability to target unique subscriber. Due to effectiveness and unique targeting ability, mobile advertising revenue to mount up three and half times by 2016 compare to the...

Global Mobile Media Revenue To Reach $150 Billion In 2012 [Study]

In 2011, mobile media revenue--consumers spending on media contents, apps and services on their mobile devices-- first time surpassed $100 billion figure worldwide.  A research analysis firm—Strategy Analytics—has reportedly stated that the consumers mobile media is going to surge...

iPhone And iPad Users Click On Ads More Than Android Users [Study]

Undoubtedly, mobile traffic is continuously increasing with galloping pace worldwide. Earlier,  Chitika Insights Study reported that mobile traffic increased by 35% until March 2012, within a year period. According to a recent report,  majority of users (53%) are owning...

Apple iOS lose Grounds to Android; Windows Phone 7 Records 92% Growth in Mobile Ad Impressions [ANALYSIS]

Microsoft’s Windows Phone 7 is, apparently, gaining traction among mobile users as the monthly ad impressions from Windows base mobile handsets have increased by 92% month-on-month. However, the overall mobile ad impression market share of Windows OS is mere...

Now its Apple which makes Google worry !

The two tech titans are increasingly clashing in areas such as smartphones and PC operating systems. The details Jobs provided about Apple's mobile ad service at the company's developers' conference on Monday hinted at a growing threat to one of Google's key business opportunities, analysts said.

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Keep Your Aadhaar Card Locked: UIDAI Takes A Measure To Prevent Adhaar Fraud!

At a time when data breaches have become way too frequent, the Unique Identification Authority of India, aka UIDAI,...