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Mobile Ad Impressions Market In India Recorded A Growth of 260% In 2013 – 2014 !

India has already been recognised as the worlds's fastest growing smartphone market, and is now proving to be a huge gold-mine for advertisers as well. Mobile advertising volume in India has grown the fastest in the world since July 2013 by 260%, and is also the fastest growing region in Asia-Pacific with 70% year over year growth. In a...

Mobile Advertisement Q3 2013 : Entertainment, Retail Grab Maximum Marketing Dollars !

The explosive growth in the global Smartphone industry has caused brand advertisers to start channelising their marketing efforts towards mobile users. In Q3 2013, Smartphone sales surpassed feature phones and mobile advertisement has started getting highest ever traction from the market. According to the latest report from Millennial Media on mobile advertisement trends Q3 2013, marketers from entertainment, consumer goods...

The Digital Marketing Trends For 2013 !! [Report]

Digital-Marketing-2013
For many who are still confused on what digital marketing channels should their companies have to invest, here we have brought a mix of many reports related to digital marketing trends for this year. This is a complete heap of reports which will give you the idea on which channel of digital marketing you have to invest this year...

59% Of Users Worldwide Are Comfortable With Mobile Web And App Advertisements: [Report]

Mobile advertising is now among the most preferred ways to connect with wider audiences. Just two months before, Gartner reportedly estimated that the mobile ad expenditure would touch US$11.4 billion figure by the end of this year, up from $9.8 billion in 2012. More importantly, the revenue from mobile ads is estimated to surpass $24.6 billion figure in 2016.Undoubtedly,...

Global Mobile Advertising Trend: Over 53% Consumers In The U.K. Never Received Mobile Ads!!

mobile advertising
At present, advertisers are focusing more on mobile advertising, compare to other traditional ways of advertising. As number of mobile handsets are ramping up, marketers have started planning how to entice a significant number of mobile users towards the ads. But according to a recent report, more than half (53%) of U.K. smartphones owners have never received any ads...

Mobile Ownership Trend In BRIC Markets: Mobile Advertising Revenue In 2013 To Surpass $4.86 Billion In Asia pacific And Japan

As number of smartphone and tablet is ramping up, we could easily predict that the mobile advertising revenue in 2013 is going to create a new history. Interestingly, the demand of smartphones and tablets has continuously been increasing since the last couple of years even in the emerging markets. Before going further, we must know the mobile ownership trend in...

Challenges On Mobile Advertising Ecosystem: U.K. Tops With $36.35 In Mobile Ad Spending Per User

At this time, advertisers could see a massive opportunity on mobile platform. As the number of mobile handsets are ramping up, in similar fashion, marketers are also trying to monetize their business on the platform (mobile). There are still a number of challenges for mobile advertisers such as complexities on the platform, dynamic roles played by mobile ad networks,...

Retail Advertisers Are Betting Big On Mobile: Clothing Accounts 30% Campaigns Alone [Report]

As penetration of smart devices (smartphones and Tablets) is ramping up, the trend of advertising is shifting to mobile platform. Now, 'Retail & Restaurant' brands are more focused on mobile advertising campaign in order to grab the attention of significant number of users around. According to a recent report from the independent mobile advertising and data platform--Millennial Media--, Retail...

Mobile Advertising Statistics: Apple iOS Makes Publishers 2x Richer Than Android, Finance And Games Ads Generates More Revenue !

Digital Content industry is being driven by online advertisements largely and Operating Systems (OS) have got a major influence over advertisement revenue coming from online Ad impressions and clicks; we know it as eCPM and eCPC respectively. Interestingly, besides Smartphone market, Apple has emerged as a clear winner in mobile advertisement space, controlling 46.37% of total monetized smartphone traffic...

Mobile Ad Spending In India To Reach $50 Million In 2013 [Report]

As numbers of mobile handsets are increasing in India, with similar fashion, opportunities in the mobile advertising are also augmenting across the country. Now-a-day, paid search and SMS are being used by marketers to reach at the doorstep of target customers and that's why, these mediums have become primary modes for advertisers to generate revenue. According to a recent report...

Rising Opportunities In Mobile Advertising In India: $28 Million To Grab By 2013 [Analysis]

Mobile advertising is considered as one of the effective platforms that has ability to target unique subscriber. Due to effectiveness and unique targeting ability, mobile advertising revenue to mount up three and half times by 2016 compare to the present state. In mobile advertising revenue, BRIC countries such as India, Brazil and China are going to play vital role...

Global Mobile Media Revenue To Reach $150 Billion In 2012 [Study]

In 2011, mobile media revenue--consumers spending on media contents, apps and services on their mobile devices-- first time surpassed $100 billion figure worldwide.  A research analysis firm—Strategy Analytics—has reportedly stated that the consumers mobile media is going to surge $138.2 billion in 2012, up 13.4% from $121.8 billion in 2011, while advertisers mobile media consumption are expected to soar...

iPhone And iPad Users Click On Ads More Than Android Users [Study]

Undoubtedly, mobile traffic is continuously increasing with galloping pace worldwide. Earlier,  Chitika Insights Study reported that mobile traffic increased by 35% until March 2012, within a year period. According to a recent report,  majority of users (53%) are owning Smartphone in the US, creating a huge data consumption and overburden on mobile traffic.A strong penetration of Smartphones and Tablets...

Apple iOS lose Grounds to Android; Windows Phone 7 Records 92% Growth in Mobile Ad Impressions [ANALYSIS]

Microsoft’s Windows Phone 7 is, apparently, gaining traction among mobile users as the monthly ad impressions from Windows base mobile handsets have increased by 92% month-on-month. However, the overall mobile ad impression market share of Windows OS is mere 1%. Interestingly, Google Android has secured top position with 53%, beating its closest competitor Apple iOS which has managed to secure...

Now its Apple which makes Google worry !

The two tech titans are increasingly clashing in areas such as smartphones and PC operating systems. The details Jobs provided about Apple's mobile ad service at the company's developers' conference on Monday hinted at a growing threat to one of Google's key business opportunities, analysts said.

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

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