Mobile advertising

Mobile apps have become the cornerstone of our daily routines, reshaping the way we communicate, work, learn, entertain ourselves, and access information. Many companies, especially those in the realms of social media, gaming, and payment services, derive a significant...

The above graph represents the Zynga mobile advertising revenue by quarter, starting from fiscal Q1 2017 to the recently completed quarter. Over 98% of the Zynga's total advertising revenue in Q1 2020 generated through mobile devices. The company recorded...

The above graph represents the share of Facebook mobile advertising revenue by year, starting from fiscal 2012 to 2018. The company has stopped revealing the mobile ads revenue data from 2019. Approximately 92% of Facebook's advertising revenue in 2018...

India has already been recognised as the worlds's fastest growing smartphone market, and is now proving to be a huge gold-mine for advertisers as well. Mobile advertising volume in India has grown the fastest in the world since July...

The explosive growth in the global Smartphone industry has caused brand advertisers to start channelising their marketing efforts towards mobile users. In Q3 2013, Smartphone sales surpassed feature phones and mobile advertisement has started getting highest ever traction from the...

For many who are still confused on what digital marketing channels should their companies have to invest, here we have brought a mix of many reports related to digital marketing trends for this year. This is a complete heap...

Mobile advertising is now among the most preferred ways to connect with wider audiences. Just two months before, Gartner reportedly estimated that the mobile ad expenditure would touch US$11.4 billion figure by the end of this year, up from...

At present, advertisers are focusing more on mobile advertising, compare to other traditional ways of advertising. As number of mobile handsets are ramping up, marketers have started planning how to entice a significant number of mobile users towards the...

As number of smartphone and tablet is ramping up, we could easily predict that the mobile advertising revenue in 2013 is going to create a new history. Interestingly, the demand of smartphones and tablets has continuously been increasing since the...

At this time, advertisers could see a massive opportunity on mobile platform. As the number of mobile handsets are ramping up, in similar fashion, marketers are also trying to monetize their business on the platform (mobile). There are still...