The digital ad market, that includes both mobile ads as well as ads that appear on desktops and laptops today, is focused on the two major players, Google In. (NASDAQ:GOOG) and Facebook Inc. (NASDAQ:FB). According to market researcher eMarketer,...
While many developed countries are witnessing slow down in Smartphone growth, global mobile advertising revenue market in 2013 could reach to new heights by beating all projections. In 2012, global mobile advertising market brought in revenues of $8.9 billion...
While mobile is taking the world with storm, advertisers and marketers are experimenting various strategies to win over mobile advertisement industry worth hundreds of billion dollars. Google Android and Apple iOS – two main drivers of the growth –...
In spite of explosive smartphone growth across the globe, and especially in US, mobile display advertisement players Google Inc (GOOG) and Apple Inc (AAPL) are losing the ground to Facebook Inc (FB). According to a latest report from IDC,...
I know many of you have landed here feeling something really apprehensive. However, the facts are going to remain intact and probably surprising enough for many. In spite of 955 million users network Facebook is lagging much behind from...
