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Telecommunication and Entertainment Leads In Global Mobile Advertisement Spending Q1 2013 [REPORT]

Global Mobile Advertisement Industry is witnessing a significant shift since last few quarters. While many verticals remained the most favorites for mobile advertisers in terms of overall size, there are also few that registered highest growth. According to latest report from MillennialMedia – an independent mobile advertising and data platform – Telecommunications industry players are apparently betting big time...

Challenges On Mobile Advertising Ecosystem: U.K. Tops With $36.35 In Mobile Ad Spending Per User

At this time, advertisers could see a massive opportunity on mobile platform. As the number of mobile handsets are ramping up, in similar fashion, marketers are also trying to monetize their business on the platform (mobile). There are still a number of challenges for mobile advertisers such as complexities on the platform, dynamic roles played by mobile ad networks,...

Facebook Advertisers Spending More On Mobile: Mobile Accounts For Over 20% Ad Spend!

It is very clear that Facebook wants to pull as many mobile users as possible to further more increase its user base. There is another study to prove this strategy. The  analysis is based on 2 million ad clicks and conversation. The conducted during November and December 2012, from clients across a various verticals, including games, retail, financial services, travel, and software.Few insights...

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India Ecommerce Market: $200 Billion By 2027, Slower Growth Than Expected...

The India ecommerce market growth is estimated to miss the market expectations as e-commerce juggernauts which was earlier going full throttle seems to have slowed...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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