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Apple Inc. (AAPL) Maintains Its Lead But Samsung Narrows Its Gap : Mobile Ad Impressions, Q3, 2013 [Report]

Apple Inc. (NASDAQ:AAPL) maintained its top position among Smartphone manufacturers with 34.99% of ad impressions worldwide, as per a report by Millennial Media. Although its share of ad impressions fell by 4.32% as compared to Q2, 2013 . Consumer electronics giant Samsung maintained its second position with 29.58% of ad impressions. Although it reduced the gap between itself and Apple...

Mobile Devices Gifting: Which Ones Are The Most Picked And Appreciated?

Though the Christmas and New Year is already over, people are still settling down their gratitude and respect to each other. Many, who are just back from great vacation, are busy in unwrapping the gifts received in holiday season. Due to the nature of benefits, handling and usage Mobile devices are one of the most preferred gifts among people....

24% Mobile Campaigns Targeted M-Commerce In Q3 2012: Android Leads In Ad Impressions [Report]

Mobile platform has continuously been gaining the attention of marketers. Now, a significant number of advertisers are targeting at the platform for such advertising purpose. According to a recent report from Millennial Media, containing Mobile Marketing Statistics of Q3 2012, telecommunication was at the top in terms of global advertising verticals. The term 'vertical' has been referred for the classification...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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